Reliable taxis, fair prices  
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  07786 010 696 | +44 (0)7778 802028
We're Hiring.. Join us. Reliable taxis, fair prices.
We'd like to work with you for your driving competence and ability - not your pretty looks.    
We operate an equal opportunity recruitment policy - merit based. Drivers are recruited for their driving skill and ability NOT their ethnicity or skin colour, appearance ie Covert racism or unconscious/ implicit bias.  Hipsters, bearded, clean shaven, bald or ponytailed. Some wear headscarves or hijab, others turbans and yarmulkes.  One's appearance is a basic human right and in accordance to Anti-discrimination laws it would not only be legally but more so morally wrong to discriminate on grounds of ethnicity/ appearance - so we're proud to boast that we've already got some of the ugliest in town!! After all, a taxi driver is hired to drive, and physical appearance does not affect driving ability or alertness, or intellect.     
  It somewhat beggars belief BAME (British: Black, Asian, Minority Ethnic) people are expected to integrate into society whilst being denied equal opportunities and discriminated against. Particularly first-generation and multigenerational BAME graduates having to endure with forbearance racial and religious discrimination together with inherent institutional racism, leaving most alienated others disenfranchised, some radicalised (Source: Prevent). Nepotism is rife and white privilege prevalent; a beautiful thing somehow, whitewash.  Covert racism or unconscious/ implicit bias resulting in BAME graduates failing to even touch the glass ceiling let alone break through, such a massive waste of talent.  Untapped potential capable of adding £24 billion a year to the UK economy (Source: McGregor-Smith Review 2017). Ethnic diversity in UK boardrooms and senior management lags almost two decades behind gender equality (Source: Spencer Stuart 2015 Board Index), despite the positive action measures encouraged by The Equality Act 2010 to redress under representation and foster diversity in the workplace. In spite of the hyperbolic news churned out by Britains infamous but most read gutter press; The Daily Mail and Red top tabloids - how the current 13% BAME population in the UK could ever pose a threat to the 87% white british indigenous inhabitants is simply pig-ignorant.  
  (Source: ONS, DWP.)  
No one is born hating another person because of the colour of his skin, or his background, or his religion. People must learn to hate, and if they can learn to hate, they can be taught to love. Love comes more naturally to the human heart than its opposite. Nelson Mandela.
And should the colour of a drivers skin or ethnicity or religion or appearance cause disquiet, may we respectfully suggest you consider employing your own in-house chauffeur to satisfy your prejudices (circa £35k pa). We don't encourage any form of discrimination whatsoever. Acknowledging and taking responsibility for unconscious or implicit bias ie racism is not just financially and reputationally important, it's a moral imperative.
Less ass-kissing, more driving
Unlike our peers' we don't have alter ego's which need to be stroked before you see a mile of a good fare. There's no train the dog or give the dog a bone policy at play!!. No daily corruptions and irritants which plague the shadowy world of private hire; feeding culture and the tyrannical dispatcher giving plum jobs to relatives and ass-kissers. At Peerless Executive there's no pecking order of family members and relatives and friends, peers and sects. Which means all our work (including the cream) is distributed fairly - no preferential treatment. Cut out the middlemen .. be driven Direct.
.. and did we mention NO Base Fee & NO 15% Commission to pay - on Loss Leaders (Airport runs, London trips and other journeys)
Yes.. the grass really is greener over on this side!!
All too often we've seen great drivers with a good driving competency and history, in worthy vehicles sat on the road sides aging like a fine wine or driven out of the area/ industry - Only because they're discriminated against aforementioned, or refuse to kneel to egotistical and deluded proprietors W4SEM lacking business acumen.
  It may even be that some drivers lack the skillset required to massage such alter egos and sucker up only so they can make a living by servicing the demand for taxis which exists because of inadequate public transport!!. The bars been raised so high by these peers that drivers have their socks pulled up to their knees in suits wearing tie 24/7 driving first class or prestige cars - but charging half the meter rate (which has been calculated and set by the council). So there's little math's involved - hardly rocket science!! Instead* drivers are unnecessarily disciplined for having the wrong haircut (yes, really!), incorrect beard length and moustache curl (Yes Really!!), inappropriate tie knot or suit/ shoe colour even!!. Deluded peers undercutting each other mindlessly only to line their own pockets with breadcrumbs at the expense of taxi drivers for want to be respected as businessmen!!.
  From Wokingham (all areas within the Wokingham Borough including Arborfield, Barkham, Binfield, Charvil, Crowthorne, Earley and Lower Earley, Finchampstead, Hurst, Remenham, Ruscombe, Shinfield, Sonning, Spencers Wood, Three Mile Cross, Twyford, Wargrave, Woodley, Winnersh.) to Heathrow (any terminal) Only £30. > To Gatwick, Luton, Southampton or London only £55. Fixed rates 24/7. Be Driven Direct. Rates advertised online are current and valid from 19/10/2015 until 2022.
  From Loddon cars to Heathrow (all terminals) only £23 - Special Offer  
  Taxi from Wargrave to Heathrow £23
  Fixed rate 24/7 Because.. Time matters
  Taxi from Twyford to Heathrow £23
  Fixed rate 24/7 Because.. Price matters
Free Upgrade to 'Silver BMW' 7 Series Long wheelbase. Sit back and Driven Direct. Offer applies to saloon vehicles which convey 3 passengers in maximum comfort and elegance. (Anonymous' calls refused.) Special Offer Code :-191015W4SEM/3:54.
    Waseem Mirza: "From Loddon cars to Gatwick, Luton , Southampton only £55 - Amazing values Lovely 7 Series in.. The Customer is King' and Customer is Always Right' Always' and iWaseem Mirza OK and iBusinessman OK. OK. Waseem Mirza in the Loddon. April 2019K.    
Partner with us    
If you too have worked the circuit, been through the handful of taxi companies in the area and broken free from the ball and chain which you didn't know you were signing up to when you joined as a subcontractor.. Congratulations. Hope you too are enjoying your freedom.  
Or, if you've managed to find some wiggle room as a subcontractor - Congratulations. Instead of sitting on the side roads as standby and twiddling your thumbs, come along and partner with us or freelance. Most work is pre-booked, we're happy to work around your schedule and discuss your terms. One thing's for sure - we can guarantee there's no ball and chain!! We'll respect your rights as a subcontractor and preserve your liberty - after all it's a partnership not a marriage!!  
Or, if you're running your own small outfit and looking for some extra work, you've just launched and looking for some work to get you started whilst you find your feet, we'll be happy to work with you. Did we mention there's no base fee or commission to pay - at all. It's a WIN:WIN.  
We keep life simple and get the basics right. Reliable taxis, fair prices
What's more, not only do we refuse to discriminate against drivers - we don't discriminate against your car either. So no more power trips, of being forced to do pub/ shopping runs in vehicles better suited and manufactured for long distance journeys to cruise effortlessly on the motorway at high speeds whilst improving passenger safety* and enhancing passenger comfort. We allocate work appropriately.
We're fair and its about letting you do what you do best so come along and be taxi drivers again...
From you we expect:-   From your vehicle we expect:-
1 You have the relevant taxi licence and insurance in place, ie badge with the local council and insured for Hire & Reward. With a good driving competency.
2 You are punctual, reliable with good time keeping - imperative. You can work on your own initiative, good area/ route knowledge and manage your time well.
3 Good basic personal hygiene. Dress code is smart casual. Suits are (rarely) worn only at the clients request i.e weddings or funerals etc.
  And not least you're trustable with good old fashioned integrity.
1 It's licensed with the local council and you have the relevant insurances and paperwork in place
2 It's reliable - mechanically operative, serviced and maintained well to a good standard.
3 It's strictly No Smoking and kept clean inside, valet regularly, cleaned in between client use. Exterior cleanliness is less important as weather dependant.
  .... And that's it.  
For us its enough that drivers have been licensed by the Council and we know its quite a thorough process in itself - so we're not going to put extra needless hurdles in your path (aforementioned) for want to be called Entrepreneurs!! We want to work with you for your driving competency Not the repute of your tailor, quality of your shoes or your catwalk stroll and finesse. Simply more driving and less ass-kissing,
  Vehicle type
We operate a mixed fleet of vehicles to accommodate demand for taxi and airport work, executive and chauffeur work. So, if you're purchasing a new vehicle we would advise against first class or prestige cars e.g Mercedes E Class.
Contrary to our peers, we would suggest investing in a cheaper and standard saloon vehicle which still complies with the councils licensing requirements. We refuse to lure you into a false pretence (like our peers), that an executive class vehicle will somehow guarantee you better earnings? It won't - you will not be barred from airport work etc. Unlike our deluded peers we accept the reality of the marketplace that taxis and chauffeurs in Wokingham and across Berkshire even (regardless of vehicle type) are all charging 50-80% less than the meter rate (Private Hire and Hackney Taxi Tariff) set by the council.
Even Uber doesn't want to come out to play!!  
So you will not fare better by stretching your finances to lease a high-end Mercedes E Class. Purchasing a standard saloon vehicle will serve you just as well as a first class or prestige cars charging monkey rates (in fact, probably better!!). Without the added increase in financing/ depreciation/ insurance premium/ servicing and repair costs, etc. Most importantly, in not having to resort to common but underhand dealings widespread across the taxi industry, like mileage correction (Car clocking) to avoid excess mileage charges on leased vehicles and PCP returns. Or crash-for-cash scams and insurance claims due to the high mileage driven by taxis on average 50,000 miles per year.  
Most people calling for a taxi, simply want transport!
Most people calling for a taxi do not request for an executive vehicle, let alone request for a suited taxi driver wearing tie twentyfourseven! They don't make such specific requests; for a taxi driver to be dressed in a suit 24/7 and wearing tie to collect them from the pub, or from the airport. Or request a taxi driver must be driving a first class or prestige cars to convey their shopping from the supermarket, nor for the driver to be clean shaven or tattooless when collecting them for a red eye flight, etc.
They do request, or quite rightly expect 1. A taxi on time, 2. A licensed and insured taxi driver, 3. A clean and licensed, insured taxi.
Neither are they willing to pay the meter rate due to price wars of the past and entrenched competition in the Loddon valley, let alone pay a premium for a Mercedes or executive taxi driven by a suited driver - which will just as effectively convey them from Point A to Point B in comparative safety and comfort, as a standard saloon vehicle.
You're hired to drive..
  We've found from experience that a smart casual dress code creates a more relaxed atmosphere in the vehicle, putting the driver and passengers at ease. After all the business suit wasn't tailored for driving. Unless you're James Bond (or Frank Martin) - who has the magic of filmmaking to ensure his bespoke suit won't be wrinkled when he exits the car, nor does he need to worry about seatbelt abrasion. Which renders the whole act of wearing a suit twentyfourseven whilst driving a taxi futile in portraying a corporate image in worn out and tired stained suits with seat belt abrasions. So unlike our peers we don't needlessly discipline our drivers to wear a suit and tie 24 hours 7 days a week, sheeplike. Which means our drivers are comfortable and at ease - focusing on the road ahead, resulting in better journey experience for our passengers.
  Driver : Passenger interaction
  We don't expect you to schmooze passengers with fakeness and stroke their ego's, or to engage in deep conversation. Nor are you expected to counsel them or interrogate them. We just want you to be yourself and focus on driving - what you're hired for!!!. Besides most people hire a taxi ONLY to convey them from one location to another - not to socialise and chat. Driving executive cars generally at high speeds and responding and reacting to traffic delays and road conditions etc and constantly adapting to other road users - does require focus and concentration.
Join us.. Get in touch today.  
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